Video and Podcast Producing
Ideas, Script concept, Pre-Shooting preparation, Directing, Producing
Video - is one of the best form to engage with people. It happened that I personally I was a founder in three businesses where video production was one of the key elements. If I wasn’t passionate about digital business, I would be a film director or producer. But I'm happy that in my work I can use full power of video and audio production as it is the most popular advertising forms, without which, nobody could imagine the internet nowadays.
I always wanted to create a powerhouse of video marketing. I personally learned how to write persuasive marketing video scripts, how to prepare the host, the content and the team for the video shoot. I love video directing and working on the end product of the videos.
Usually people see video as video ads if you talk about business use cases. Main thing they do - they introduce themselves. The issue here - very few, just your close friend and family will care about it. But you want to introduce your business and make an impression to other side, who would like to do business with you.
The secret sauce of introduction videos
For this I learned very powerful methodology of storytelling and connection with your target audience. The secret sauce there is to talk about your audience, about their problems, their passions, their dreams, their challenges. Be empathic. Understand them. Get their attention and move your self from a total stranger on some video on internet, to a person who know your environment, your challenges and who can help you. Show your own experiences in the same field. Tell stories how you failed and how you nailed it. Tell about your discovered solution. How it changed your life. And only then, introduce your self and tell a bit more about you and what you do and how you help others.
This is the short version of the most powerful and engaging video creation structure.
But there a more use cases where video is the main part in the digital world:
- Video ads (for cold, warm and hot traffic)
- Sales videos (also ad form)
- Educational, Online video courses
- Video podcasts
- Events recording
- Webinars / Online Seminars
- Product/services reviews
- Team onboarding instructions
- Business pitches for investors (also specific sales video)
- Live streams
Videos in digital marketing
I'm computer hardware engineer by one of my specialties (bachelor degree), that's why all video gear is so naturally attractive to me. But from other side, I always looking for practical side how videos could be use in business to achieve marketing strategy goals (for example generate leads, call bookings, sales, educating clients, upselling products/services, etc.).
The main thing I’ve learned about video production in the last decade is that preparation is the key.
If you prepare your video project the right way in the beginning - it means you’ve done more than 60% of all the hard work. Your end video production can be delivered up to 10x faster if all moving parts are agreed before the video shooting date. Pre-production is key here. It means training being in front of the camera before the real video shooting is a must!
Some video works
Aery Advisors Sales video
Full directing, editing and story creation
Global Business Owners Main Story Script and Producing
Aery Advisors Podcast Producing & Directing
If you thinking about your next video/audio project?
You can save a lot of time and money just having me on your video project board
Book a free 30-min Strategic Video or Podcast Producing consultation
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I’M A PASSIONATE DIGITAL BUSINESS ARCHITECT AND full stack digital marketer
Building Digital Products and Funnels since 2000
Digital Services I provide
I help companies and individuals create effective and long-term Digital Marketing Strategies. I do markets, competitors and digital product research.
I'm talking about a plan you can see on one page – not a hundred-page plan that nobody reads and that makes no sense from a practical aspect. Go deeper to find out how I do that.
In my career so far, I’ve created more than 20 different personal brands from scratch. I’ve also helped hundreds of other companies with their brand identity, building landing pages that convert and working on final project development and delivery.
Let me show you how I work with concepts and branding, and how I turn them into functional products.
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You can have the best product on the market, huge marketing budgets, nice looking websites, and branding…. But nothing will matter if you communicate badly. Here's how I do it.
Does one size fit all? It doesn’t! You and I can think the same way, but we are different, unique, and consume information in different ways. Your business is unique. Every business is at a different stage of growth, has a different financial situation or ability to act quickly, different human resources, etc.
I adapt my expertise and knowledge to the personal needs of the client. Here is how.
Facebook, Google, Linkedin, Twitter, Instagram, Pinterest, Youtube, etc. These are just different digital channels. Display, search, video, voice, etc. advertising are just the form of communication in these ad channels. I spent almost a decade creating ad campaigns strategies and ad creative, as well as running and optimizing ad campaigns for various industries. See what I’ve learned.
I have been personally involved in three businesses where video production was one of the key elements. If I wasn’t a passionate digital marketer, I would be a film director/producer. I'm happy that video is one of the forms without which nobody can imagine the internet. I do project pre-production, directing, post-production and distribution.
Info Business Development
Ebooks, audiobooks, digital products, online courses, digital education classes, workshops, membership portals, podcasts, games, virtual reality applications, software, mobile apps, and any valuable information is just a form of digital info product. You can make a huge impact and earn money using any form of digital goods. I help top-level experts to help as many people as possible online.
Online Course Creation
A unique info product is a combination of the expert’s knowledge, market research, best-practice educational methodology, production quality, pricing, and platforms.
I help to build online courses, from course naming and video production to the final working product and even full digital marketing strategy on how the course will be delivered to your prospects.
As a Full-Stack Digital Business Architect, I can help you directly or through my partner network to solve almost any digital business obstacle you have and help you achieve the results you want to see. During my 20+ year digital business career, I have been involved with, or at least know people, who are involved in many different aspects of the digital business world and I like to share my experience.
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