Ads on Facebooks, Google Adwords, Linkedin, Twitter, Instagram, Pinterest, Youtube and other digital channels
Facebook ads, Google Adwords, Linkedin ads, Twitter ads, Instagram ads, Pinterest ads, Youtube ads, etc. These are just different digital channels. Display, search, video, voice advertising – it's just the form of communication in these different channels.
I see that marketers like to over-complicate everything and introduce new traffic sources or channels with really fancy words and give them very specific names, so no one from the non-marketing industry (and even from it) can understand what it means, but at least it sounds very smart and futuristic. But in reality, a new form of advertising means there is a new channel where you can reach people and there are some forms of how you can deliver your message to these people through that channel.
Everything else about digital marketing is just fancy words saying the same things.
Sure, all channels have different rules, limitations, and features, but all of them give you the same result – they drive traffic to your business. I'm not saying targeted traffic because channels and ad forms don't care about it, but they give you the tools that help you filter out just the right audiences you are targeting. Some channels, with the help of big data and artificial intelligence (AI) solutions, do it amazingly; some of them are just at the beginning of this AI race. Since 2006 I have tested and worked with almost every possible digital advertising channel and ad form.
TOF, MOF, BOF, or Cold, Warm, Hot traffic campaigns are well known to me, as I’ve spent many years creating strategies, ad creatives, and running and optimizing campaigns for various industries. I'm more specialized in expert knowledge and expert production and selling digital products online, as this is my passion, but I ran campaigns even for funeral companies in Europe – not my favorite one. But I look at this just from a professional angle – if there is a need for a product or service in the market and it's legal to advertise it, and if you have competitive to the market advertising budget, I'm happy to help you (there are some grey zone exceptions).
What I see that most businesses are missing in digital advertising is to track user behavior on their digital assets. There are only two types of action that should matter to you: when people are taking action you were expecting they would take and when they aren’t. In both scenarios, you can follow up with them and deliver the right message to help them go through the journey you wish them to go through.
Every ad campaign you run should have one goal you want to achieve.If you set the wrong goal, you will get the wrong results. For example: if you set your goal in Facebook campaigns to get more clicks on your ads, Facebook will deliver more clicks (that’s what you wished for), but if you check how many of those clicks converted into Landing Page Views, you will be very surprised (usually the difference is more than 50%). Ad networks deliver the results you are asking them to deliver. So if you want more conversions, ask for conversions!
If you are running ads, it’s recommended to test different versions of your ads. Changing just the image or the video color can change conversion rates of the ad dramatically and if someone is arguing or saying that your ads are bad and they know a better formula, don`t believe them. Just test it. Data never lies.
For example, I never believed that people could watch 15-20 min advertising videos or read long copy in the ads… until I did comparison tests. If your long videos or copy make sense to your audience and speak to them, in 90% of cases long videos and copies beat short straight-to-the-point videos and copy from conversion rate and lead the quality side. I have tested this dozens of times.
Below you can see some pictures from my managed ad accounts and ads strategy files.
Every line below represents different variations of ad or targeting options. I run thousands of tests for ads, audiences, landing pages, etc.
Want to run, or already running ads online, but want to optimize, structure, or scale them in a faster and better way?
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I’M A PASSIONATE DIGITAL BUSINESS ARCHITECT AND full stack digital marketer
Building Digital Products and Funnels since 2000
I help companies and individuals create effective and long-term Digital Marketing Strategies. I do markets, competitors and digital product research.
I'm talking about a plan you can see on one page – not a hundred-page plan that nobody reads and that makes no sense from a practical aspect. Go deeper to find out how I do that.
In my career so far, I’ve created more than 20 different personal brands from scratch. I’ve also helped hundreds of other companies with their brand identity, building landing pages that convert and working on final project development and delivery.
Let me show you how I work with concepts and branding, and how I turn them into functional products.
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I adapt my expertise and knowledge to the personal needs of the client. Here is how.
Facebook, Google, Linkedin, Twitter, Instagram, Pinterest, Youtube, etc. These are just different digital channels. Display, search, video, voice, etc. advertising are just the form of communication in these ad channels. I spent almost a decade creating ad campaigns strategies and ad creative, as well as running and optimizing ad campaigns for various industries. See what I’ve learned.
I have been personally involved in three businesses where video production was one of the key elements. If I wasn’t a passionate digital marketer, I would be a film director/producer. I'm happy that video is one of the forms without which nobody can imagine the internet. I do project pre-production, directing, post-production and distribution.
Info Business Development
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Online Course Creation
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