Concept, Branding and Development
Your Brand is not a logo – it's what your customer feels when they see, hear, and interact with it.
In my career, I’ve created more than 20 different personal brands from scratch. I’ve helped hundreds of other companies with their brand identity, building landing pages that convert and final project development and delivery.
Doing the same things every time, I started to see patterns and the main issues that companies have in the digital brand and digital asset creation. It's quite easy to fix such things at the beginning, but very costly if done too late.
There are proven methods, templates, and to-do lists that you can follow and save a huge amount of time and money in the process.
Wireframe, Barebone, Concept – this is where all it starts
Before building anything online I suggest building a visual concept of your idea. In different sources, you can find this process called wireframing, prototype creation, skeleton, mockups, etc. I call it concepts. I’m a computer hardware and systems engineer by specialization (college and university bachelor’s degrees). Maybe that’s why I like to see things in visual form as a plan. But I’ve found that these visual drawings also help others to better understand what they are developing and that can lead to a faster process of creating something in the real (or maybe in this case in the virtual) world. Plus, visually you can see approximately how your end result will look and if you don't like it now, you can change it until you do. It's cheaper, faster, and easier to do it at this stage than changing the real product.
The software I use for landing pages or software interface concept creation is Axure. Some people do it even with Lucidchart. Also, there are plenty of other popular options like Balsamiq, Mockupflow, Whimsical, Adobe XD, Invision, etc. Here you will find more options for this purpose.
Branding and branded templates
I was always a freak about time optimization. Maybe because I’m lazy and want to do it in a smart way. Whatever the reason it is, I’m always looking for ways I can optimize all the processes and do the same thing every time more effectively.
The brand and branding are really important in the whole long-term marketing strategy. If you do something wrong at the beginning, it will follow you on your journey and will waste your time.
One thing you need to decide at the beginning what your brand standards will be and that you follow those standards all the way in all pieces of content or digital assets you create. First, when you know your standards you don’t need to waste time thinking about what color or font I should use it’s already set in your standards. Your designers will deliver faster results because you won’t have to argue about the same things with different creative service suppliers. Your look will be consistent everywhere and it will create a stable and solid image of your brand.
The next thing I would like to talk about is templates. Templates with your branding for a different purpose: document templates, video templates (dynamic logo, titles, lower-thirds, overall style), landing-page branding and general objects style, email branding and signature style, app style, etc.
If you have done it right at the beginning, this will save a tremendous amount of time in the later process. I’ve seen differences in six months of development with and without this confirmed in the beginning. Just calculate how much money it costs to work an additional six months for the whole team and to get the same or a similar result in sometimes only two weeks preparing everything at the beginning.
Concept, design and development
It’s a thing to prepare the concept or design, but another thing to make it a reality. Usually, inexperienced business owners order a web development service and the only thing they care about is the end product. I totally agree with the concept here – you don’t need to know all the details. But that can usually end up in a never-ending process of delivering development and remaking it with never-ending “new” requirements from the client-side. Both parties here will be unhappy. To avoid it and save money, time, and energy in the process, it is easier to agree first of all on the concept, then on design. Then, in most cases, development won’t require more changes (of course if developers do their work the right way).
I’m looking at the branding process from the optimization perspective. Optimization of your time, budget, and the energy you will spend to get the end result.
If you are building your brand, any type of landing page, a website, ad creative or SaaS solution and need a hand or additional mind with a UX/UI perspective on the process
Book a free 30-min Strategic Concept & Branding call
I’M A PASSIONATE DIGITAL BUSINESS ARCHITECT AND full stack digital marketer
Building Digital Products and Funnels since 2000
I help companies and individuals create effective and long-term Digital Marketing Strategies. I do markets, competitors and digital product research.
I'm talking about a plan you can see on one page – not a hundred-page plan that nobody reads and that makes no sense from a practical aspect. Go deeper to find out how I do that.
In my career so far, I’ve created more than 20 different personal brands from scratch. I’ve also helped hundreds of other companies with their brand identity, building landing pages that convert and working on final project development and delivery.
Let me show you how I work with concepts and branding, and how I turn them into functional products.
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