Video - is one of the best form to engage with people. It happened that I personally I was a founder in three businesses where video production was one of the key elements. If I wasn’t passionate about digital business, I would be a film director or producer. But I'm happy that in my work I can use full power of video and audio production as it is the most popular advertising forms, without which, nobody could imagine the internet nowadays.

I always wanted to create a powerhouse of video marketing. I personally learned how to write persuasive marketing video scripts, how to prepare the host, the content and the team for the video shoot. I love video directing and working on the end product of the videos. 

Usually people see video as video ads if you talk about business use cases. Main thing they do - they introduce themselves. The issue here - very few, just your close friend and family will care about it. But you want to introduce your business and make an impression to other side, who would like to do business with you.

The secret sauce of introduction videos

For this I learned very powerful methodology of storytelling and connection with your target audience. The secret sauce there is to talk about your audience, about their problems, their passions, their dreams, their challenges. Be empathic. Understand them. Get their attention and move your self from a total stranger on some video on internet, to a person who know your environment, your challenges and who can help you. Show your own experiences in the same field. Tell stories how you failed and how you nailed it. Tell about your discovered solution. How it changed your life. And only then, introduce your self and tell a bit more about you and what you do and how you help others.

This is the short version of the most powerful and engaging video creation structure.

But there a more use cases where video is the main part in the digital world:

• Video ads (for cold, warm and hot traffic)
• Sales videos (also ad form)
• Educational, Online video courses
• Video podcasts
• Events recording
• Webinars / Online Seminars
• Product/services reviews
• Team onboarding instructions
• Explainers
• Business pitches for investors (also specific sales video)
• Live streams
• Etc.

Videos in digital marketing

I'm computer hardware engineer by one of my specialties (bachelor degree), that's why all video gear is so naturally attractive to me. But from other side, I always looking for practical side how videos could be use in business to achieve marketing strategy goals (for example generate leads, call bookings, sales, educating clients, upselling products/services, etc.).

More about video creation process you can find on my business website here.

The main thing I’ve learned about video production in the last decade is that preparation is the key.

If you prepare your video project the right way in the beginning - it means you’ve done more than 60% of all the hard work. Your end video production can be delivered up to 10x faster if all moving parts are agreed before the video shooting date. Pre-production is key here. It means training being in front of the camera before the real video shooting is a must!

Some video works

If you thinking about your next video/audio project?

Let’s talk!

You can save a lot of time and money just having me on your video project board