Wireframe, Barebone, Concept – this is where all it starts

Branding and branded templates

I was always a freak about time optimization. Maybe because I’m lazy and want to do it in a smart way. Whatever the reason it is, I’m always looking for ways I can optimize all the processes and do the same thing every time more effectively.

The brand and branding are really important in the whole long-term marketing strategy. If you do something wrong at the beginning, it will follow you on your journey and will waste your time.

One thing you need to decide at the beginning what your brand standards will be and that you follow those standards all the way in all pieces of content or digital assets you create. First, when you know your standards you don’t need to waste time thinking about what color or font I should use it’s already set in your standards. Your designers will deliver faster results because you won’t have to argue about the same things with different creative service suppliers. Your look will be consistent everywhere and it will create a stable and solid image of your brand.

The next thing I would like to talk about is templates. Templates with your branding for a different purpose: document templates, video templates (dynamic logo, titles, lower-thirds, overall style), landing-page branding and general objects style, email branding and signature style, app style, etc.

If you have done it right at the beginning, this will save a tremendous amount of time in the later process. I’ve seen differences in six months of development with and without this confirmed in the beginning. Just calculate how much money it costs to work an additional six months for the whole team and to get the same or a similar result in sometimes only two weeks preparing everything at the beginning.

Concept, design and development

It’s a thing to prepare the concept or design, but another thing to make it a reality. Usually, inexperienced business owners order a web development service and the only thing they care about is the end product. I totally agree with the concept here – you don’t need to know all the details. But that can usually end up in a never-ending process of delivering development and remaking it with never-ending “new” requirements from the client-side. Both parties here will be unhappy. To avoid it and save money, time, and energy in the process, it is easier to agree first of all on the concept, then on design. Then, in most cases, development won’t require more changes (of course if developers do their work the right way).

I’m looking at the branding process from the optimization perspective. Optimization of your time, budget, and the energy you will spend to get the end result.

If you are building your brand, any type of landing page, a website, ad creative or SaaS solution and need a hand or additional mind with a UX/UI perspective on the process